Introduction
Malgudi Café is a vibrant brand offering authentic Indian vegetarian cuisine, known for its rich flavours and welcoming atmosphere. To extend their experience online, Malgudi Café partnered with EfficientWorks to create a dynamic, easy-to-manage website using a flexible CMS platform. Our goal was to capture the essence of the café’s culture while providing a seamless digital experience that highlights their menu, weekend specials, and restaurant atmosphere.
The Challenge
Malgudi Café wanted a digital presence that would:
Reflect the authenticity and warmth of the café’s Indian vegetarian heritage.
Make menu updates simple for non-technical staff.
Highlight weekly and seasonal specials in an attractive, easily updatable way.
Create a smooth, mobile-friendly browsing experience.
Drive customer engagement, reservations, and walk-ins through strong online visibility.
The main challenge was to create a website that balanced traditional charm with modern digital convenience while being easy for the team to manage internally.
Our Solutions
EfficientWorks built a custom CMS-powered website that is both beautiful and highly functional. Our solution included:
Designing a brand-driven, responsive website that conveys the café’s identity through vibrant imagery, colours, and typography.
Developing a flexible menu management system within the CMS, enabling easy updates to dishes, prices, and categories without needing technical expertise.
Creating a dedicated Weekend Specials section to promote limited-time dishes and events, encouraging repeat visits.
Implementing SEO best practices to boost local search rankings and attract more customers.
Ensuring mobile optimisation for customers searching or browsing on the go.
The result was a website that authentically represented Malgudi Café while making digital management simple and efficient.
UX / UI Design
For Malgudi Café’s website, the user experience and interface design focused on warmth, simplicity, and appetite appeal:
Authentic Aesthetic: Incorporating traditional Indian design elements subtly into a clean, modern layout.
Easy Navigation: Simple, intuitive menus and a clear structure help visitors find information quickly.
Visual Storytelling: High-quality images of the dishes, café interiors, and special events to immerse visitors in the Malgudi Café experience.
Mobile-First Design: Optimised for smartphones and tablets to support on-the-go browsing and dining decisions.
Highlighting Specials: Eye-catching banners and callouts for weekend specials to capture customer attention immediately.
The UX/UI choices created a welcoming digital space that mirrors the café’s in-person hospitality.
Key Features
Menu Management System:
An easy-to-use backend that allows the Malgudi Café team to update menu items, categories, and prices effortlessly.
Weekend Specials Section:
A dynamic module where staff can quickly add or update weekend specials, promotions, or seasonal offerings to keep customers engaged.
Mobile-Responsive Design:
A seamless experience across all devices, ensuring customers can easily browse the menu, check specials, and contact the café.
SEO-Optimised Structure:
Built with SEO best practices to improve local search visibility and attract more foot traffic to the café.
CMS Flexibility:
A powerful yet simple content management system that gives the café team full control over their website without technical skills.
